hollyhollyholly is the solo project of Holly Roberts, a lifelong musician with a genuine love of simply making noises. At its core, the project exists where lines meet in friction: Sudden shifts in genre, the warm analog aside the cold digital and confusing, contradictory emotions.

Musically, hollyhollyholly refuses to settle for a single lane. Hitting shuffle on her discography might turn up a synth-laden folk cover, a sweet and heartfelt ballad, or an onslaught of harsh screaming noise. A song might start as one genre and boil over into another. Drawing openly from noise rock, hip-hop, shoegaze, death metal, punk, and electro, Holly weaves these influences together not just for variety, but to explore the cultural conversation around these ideas and their significance as social identifiers.

The project is DIY from the ground up. From soldering cables to coding plugins, Holly maintains control over every link in the chain. By handling writing, performance, engineering, artwork, and everything else herself Holly removes the barriers between the technical process and the final art, ensuring that each track is its own unique sonic world, whether that world is ugly and harsh or lush and beautiful.

That ethos extends directly into her community work: Holly prioritizes uplifting trans musicians, featuring five guest artists on her last album, and she regularly contributes tracks to benefit releases for organizations like PCRF and Trans Lifeline. Ultimately, hollyhollyholly is a hands-on, multi-genre experiment in sound, community and creativity.

Looking ahead, the next hollyhollyholly release is being written right now, pushing the project into more extreme, more ambitious and more challenging territory. To match this growth, Holly is expanding into live performance, bringing in guest musicians to turn her solo studio experiment into an organic group experience and to bring these cultural conversations to the community.